| U.S. product category | Dog annual average | Cat annual average |
|---|---|---|
| Accident and illness | $836 | $435 |
| Accident only | $190 | $112 |
| Insurance with embedded wellness | $1,414 | $859 |
These are NAPHIA’s 2025 averages in U.S. dollars. Accident-only has a narrower purpose; embedded wellness is a whole product category, not the price of adding a routine-care rider. The report combines industry submissions and public data.
For monthly budgeting, dividing the annual averages by twelve gives about $69.67 and $36.25 for accident-and-illness, $15.83 and $9.33 for accident-only, and $117.83 and $71.58 for embedded wellness, for dogs and cats respectively. Actual monthly billing can have a different total or fees.